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the low cost banner ad alternative
Filed Under General
This art
icle caught my attention earlier today and I thought it would be interesting to share. Edmund Lee posted on adage.com this week the stats on online advertising compared to social media network advertising spots. Stating that advertising on primary social networks such as Facebook and mySpace are only costing an average of 56ยข CPM compared to an Internet average of $2.43.
CPM or Cost per mille is the cost associated with having 1000 impressions of an online advertisement.
Along with this low price Facebook offers some fantastic advertising opportunities as their software can target specific demographics including: age, location (down to the city), gender, relationship status, education… the list goes on, you can even select to show an advertisement only on the viewers birthday.
Just a few reasons why advertising on social media sites works.
View the Ad Age article
Read more about Facebook Advertising
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